Reason 1: Is your goal to increase brand awareness and position yourself as an authority in your field?.There are two main factors that will determine the best hosting platform for your videos. What are the reasons you want the video to rank on Google? Your reasons will determine the kind of host you will use. Choose the right hosting platform for your videosīefore you start optimizing your videos for Google, you need to choose the right platform to host the videos. Here are the steps you will take to increase the ranking of your videos on Google search: 1. How to increase your video rankings on Google Organic traffic is traffic that you do not pay for. Organic results: On the SERPs, there are both organic and ad results. The key is to make sure that the right people are clicking through from search engine result pages. When SEO is done right, you will see a significant increase in traffic. Quantity of traffic: The point of video SEO is to increase the number of views you get from search engines. The more quality your traffic, the higher your conversion rate. It’s better to have 10,000 visitors that will find your video valuable than 1 million visitors that will bounce a few seconds into the video. Quality of traffic: What is the quality of traffic that your video attracts? Is Google sending the right visitors to your video?įor example, is Google telling searchers that your video is about Apple computers when your video is about growing an apple (the fruit). Video SEO is the process of increasing the quality and quantity of traffic your videos get from organic search engine results. We will see the steps you can take to increase your video rankings on Google. In this article, we will discuss video SEO. The next question is – how can you devise a successful video SEO strategy? In other words how can you get more video views from Google? If video isn’t part of your marketing strategy, you should add it now. In fact, research shows that video will make up 80% of all consumer internet traffic in 2020. Video is one of the most effective channels for marketing your business to your target audience.
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